The PlanMinder is developed and marketed by Auspicia AB, a company located outside the town Piteå in the north of Sweden. Auspicia was founded in 2018 by Martin Forsberg and Ronja Frimalm.
Martin with a masters degree in Industrial Electronics has a background as a developer, project manager and manager of a r&d department. The embryo and core ideas behind The PlanMinder were developed during this time, and tested during six years at the department.
Ronja har a master degree in Cognitive Science and has worked at a research institute and as an interaction designer. She is the main architect of The PlanMinders user experience.